The Lab
Team
The researchers, fellows, and staff behind the work.
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The Lab
The researchers, fellows, and staff behind the work.
Research Advisor
Dr. Manel Khadhraoui is an Assistant Professor of Marketing at Tunis Business School and a Research Advisor at MindGame Research Lab. Her work spans social, societal, and relationship marketing, placing a strong emphasis on interdisciplinary studies and multi-method approaches.
Recently, she has been conducting research at the intersection of marketing and data analytics to drive data-led knowledge creation. Within MindGame Research Lab, she applies behavioral economics, experimental design, and behavioral interventions to translate scientific insights into practical strategies for public engagement, policy communication, and organizational decision-making.
All research publications, insights, and ongoing projects are published and indexed on Google Scholar.